If you don’t have a website, you’ve probably wondered whether you could be losing sales you might get from the Internet to a competitor. Regardless of the size or type of business, most small and medium sized businesses think they need to be on the Internet if they aren’t already – and if they aren’t, it’s because they either don’t think they can afford to have someone do it for them, or they don’t have time or the experience to do it themselves. The problem is that even if they can afford it, or do it themselves, just having a website is not enough anymore.  If you want it to attract customers and make money, there’s a lot more to it than just putting up a website. The Internet, and Internet marketing, is changing constantly, and becoming more complicated, and more competitive. You’ve not only got to know how to build a professional looking website, but also how to rank high in the search engines, about Web 2.0 content sites, online classifieds, business directories, business review sites, online press releases, articles, social content sites, backlinks, email marketing, autoresponders…  The list goes on and on.  However, if you have a website and it’s not generating traffic and customers, and making you money, you are not alone. Most businesses have websites that are nothing more than static electronic brochures that just sit there in cyberspace. Even worse, many local business owners hire a website designer and spend $3,000 to $10,000, or more, for a ‘professional’ looking website, but the problem is – most website designers don’t know very much about designing a search engine friendly website – and more important, they really don’t understand internet marketing that will generate qualified potential customer traffic to your site – and then get them to pick up the phone and call you. They leave it up to you to market it.  So the site isn’t locally or customer focused, it doesn’t load quickly because it has too many images, it doesn’t market your product or service well because it doesn’t have enough text, or doesn’t ‘talk’ in terms that capture the reader, and in general uses a lot of Flash and fluff in order to justify its price – so it doesn’t show up in the search engines, and it doesn’t deliver you any new customers. Even the greatest looking website you can buy or design is not worth the time or money you spent on it if it’s not designed to generate traffic and customers. And we’re not even going to talk about ugly and outdated websites. The point is: you really shouldn’t think that it’s good thing to spend money on a website that people don’t see and use. In fact, you really can’t afford to spend money on any marketing or advertising that isn’t making...

We help local Houston businesses with their Internet marketing so your business gets quickly found on the Internet by potential customers looking for the products or services you have to offer.  This means that you will get chosen before other businesses, which results in increased leads, sales, customers and profits. There are many ways to generate more customers by making you more findable on the Internet, and one of the ways we do that is by creating affordable, professional, customer focused, search engine friendly websites. We can design your site, or if you already have one, we will implement techniques to dominate your local market – to get ready-to-buy new potential customers to call you – by simply making you more findable online, and getting more visitors to your website. The fact is: The new potential customers that you’re looking for are using the Internet Right Now to find your product or service. But they aren’t using the Yellow Pages, or any of the old ‘offline’ methods any more. The way people find products and services when they’re ready to buy is shifting – in fact, it’s already shifted – and is now being dominated by Internet Search Engines. The most recent studies revealed that 80% to 90% of all local potential customers search for products or services online.  And, when they search for a dentist, or a lawyer, or a plumber, or electrician, or a product – they usually have a need or a problem, and they are ready to buy, or make an appointment. They’re ready to find a solution, use your service, or buy your product.  And they’re using the Internet to find you. It doesn’t matter if you’re a doctor, chiropractor, dentist, attorney, accountant, real estate agent, financial planner, mortgage broker, contractor, a gym, or a personal trainer.  Potential customers are looking for you online, and their search volume, which is now over One Billion local searches per month, is growing at over 50% a year. So if you’re not online – or if the buyers can’t find you, you’re losing business! And search engines are just one of the ways we can make your business findable...

Search Engine Optimization (SEO) is a complex process of targeting and optimizing a website for the most important ‘keywords’ for your business, in order to increase the traffic from search engines to your website by placing your local business website at the top of the search rankings. The fact is, Internet searchers  rarely go past the first page of their search results, unless they’re doing research, so it’s very important to get your business ranked at the top of results. In fact, if your website doesn’t come up on the first or second page, the odds are extremely good that your potential customers will never see it! Making it to the first page, and even more so to the top 3 is a barometer of a website’s success in local search engine optimization. You simply have a higher probability in being clicked on when you rank high. And my guess is that you’re not close to the first page of Google, or you probably wouldn’t still be reading this. If you were to do a Google search for your industry’s top keyword, the 10 businesses that you see on the first page are currently getting most of the business that’s driven by search engines. To get your business there, it requires an understanding of what your target market wants, and an understanding of search engines and their criteria for ranking web pages, which is constantly changing. As you probably know, the most popular search engines are Google, Yahoo, Bing (ex MSN), AOL Search and Ask. Unfortunately, search engines keep their ranking algorithms secret, and perform unexpected updates pretty often. A search engine may use hundreds of factors while ranking the listings, and the factors and the weight each factor carries may change continually. Algorithms can even differ so widely that a webpage that ranks #1 in a particular search engine could rank #50 in another search engine. Right now, Google loves ‘Web 2.0’ content sites, social content sites, articles, business directories, business review sites, business classifieds, press releases, and online videos. They also like backlinks to your site from other sites, particularly from what are considered ‘authority’ sites. That’s why search engine optimization requires a lot of work – on a daily and monthly basis! There are so many aspects you have to change or add on a website to get higher rankings. These will include getting lots of information about the keyword phrases that are popular in regards to your local business niche market. You may also need to rewrite your site contents so that you could get the right keyword phrases in your site in an informative way, without making it too commercial. So most business owners don’t have the time or knowledge to carry out the time-consuming process of setting up a full SEO campaign, because they’re focused...

If you already have a website, and it doesn’t have the format, relevance and speed that search engines look for, it’s probably not on their first page, and you could be losing business you might get from the Internet to a competitor. In addition to designing a site from scratch if you don’t already have one, we can also redesign an existing site, or we can simply incorporate good marketing and search engine optimization techniques to bring more traffic and customers to your existing site, and to your business.  So if you have a website and just want to know what it needs to be more effective, you can send us your URL and we can start with a Free Website Analysis and tell you how it can be improved, or if it needs improvement. In the majority of cases, sites are not generating traffic or new customers because they were never optimized with the right keywords, it has poor link structure, it’s not locally focused or customer-driven, or it’s simply using poor marketing techniques.  And if that’s the case, we’ll give you feedback on what you may need to do to turn your site into a profitable marketing tool. It’s unfortunate, but most visitors will navigate away from a website that appears dated and isn’t easy to navigate. But while this seems pretty logical, it’s also something that can be ignored by many businesses. In some cases, business owners may not even be aware that their site is having this effect, or of the number of potential customers who are simply not impressed and leave. Today, your website makes a statement about your business and projects an image. Keeping your site looking up to date and well maintained gives the message that you take care of details and that your business and its image is important to you. More to the point, a site that appears dated and neglected can potentially cost you future customers. The truth is that there are numerous fundamental changes in Internet technologies and online business that have happened in just the past 3-5 years. And that may already be causing you to consider website redesign. Let´s face it, several years ago, most people were thrilled to have something online and to be able to display a few pages of information. The logic of site navigation was not always a high priority. But users today are more discerning.  Clear, logical navigation is essential to hold a visitor’s attention. Another big indicator is that you can´t find your site on Google! We even get customers that do not rank for their proper business name, never mind any relevant keyword phrases that might bring them a buyer. Being an older site, however, you may have earned some Google page rank, a benefit of an older site, regardless of SEO sophistication. A...

Social Media Marketing refers to various methods of obtaining online traffic and brand exposure through socially based or driven websites. Social media usually includes blogs, videos, online social communities, social bookmarking sites, and news sites of a viral nature. Although social media has only in the last few years become a popular business medium, it is changing the face of the Internet and how businesses interact with their customers. And that’s because it has the capability of engaging website visitors, and giving customers a sense of two way communication that neither organic nor paid search results can. Social media marketing programs generally center on strategies to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to coming from the company itself. As a result, this form of marketing is driven by word-of-mouth, resulting in earned media rather than paid media. Social media marketing is also a solution to get some quick visibility to your websites. Social media marketing has now become a part of the online marketing mix as it can drive traffic and inbound links to websites. That’s because it has direct influence on search engine rankings since search engines also use social media presence to determine the quality of a website. There are many social media sites like Facebook, Twitter, Myspace, Youtube, Flickr, LinkedIn, and other with high traffic social media platforms. Facebook, Twitter and YouTube have more than 700 million users, and YouTube alone gets 300 million visitors a month. You may just want to advertise where your customers are. If devised and used wisely, a social media marketing strategy can prove to be a great marketing tool and can help you to build brand, goodwill, and loyalty. However, the key to the success of a social marketing strategy is the way it’s being utilized, which is why dealing with a social media marketing company is important. At Internet Marketing Corporation, our mission is to render affordable and personalized social media marketing services to help you to attract potential clients and enhance your business sales. From social marketing strategy consultation, training and blog research to online brand management and social media optimization, we deliver a range of services to improve the traffic to your website and your...

Every year, over one million cell phones are being replaced with smart phones.  The result is that the Internet is being increasingly accessed with mobile phones, and websites are getting more and more traffic via mobile phone browsers. Most of the current websites, however, are not very compatible with mobile devices, if at all. The difference between accessing a website on a mobile phone instead of a computer is that mobile phone screens are much smaller, download speeds are slower, and mobile users are on the go. As a result, the user can’t easily find out what you’re offering, the contact details of your business, your hours or your location. So, a mobile website is a simplified version of your normal website, but because a mobile site is much smaller, your information is minimized, but enough for the user to contact you and do business with you.  Buttons are be larger and easier to click, text is larger in size, and the layout is simple and clean. Simplicity and usability are very important, so your mobile website designer should present your information in a user friendly way and make all pages of the website easy to access to create the best user experience. So the navigation needs to be even simpler than your computer accessed website. In addition, Google now takes into account mobile friendliness of a site, and rewards or penalizes a site in the regular search results.  So it can also have an impact on your search engine optimization. Because mobile Internet access is increasing, we also design mobile websites which are meant for mobile phones and smartphone browsers. These Mobile Website Designs are easy to browse, quick to load, very legible and custom made for a mobile phone...

Would you like a Free Website Analysis or a Free Local Internet Marketing Consultation? Just send us an email. If you already have a website, you can send us your URL and we’ll give you a Free Website Analysis that will give you feedback on what you can do to improve your search engine results and website functionality. If you don’t have a website, we’ll give you a Free Local Internet Marketing Consultation to discuss your business, its markets, your current marketing, your vision and ideas, and your budget. That allows us to understand what you do, what’s unique about your business, and how we may be able to help. It will also help you to understand your competition in your local market and what you need to do to dominate the local search engine results. Once we’ve looked at your current situation, we can offer you solutions that fit your budget, or you can explore other options. The consultation is Free and you are under NO obligation.  Just send us an email with your website URL, or a request for a Free Consultation! Contact us in Houston: Email:...